"Up In Smoke" is a brand that specializes in smoked dishes. The name evokes a sense of flavor and quality that comes from the process of smoking. The logo, a flame shape, symbolizes the intense heat and flavor that comes from smoking. The use of warm colors like orange and red in the logo further reinforces this idea. Together, the name and logo create a memorable and impactful brand identity that appeals to foodies and barbecue enthusiasts alike.